A new notification system unveiled on Tuesday will warn parents just before holiday shopping goes into hyperdrive that some of the largest and most beloved corporations in the United States are funding the radical Human Rights Campaign as it pushes transgender ideology on American children
The American Parents Coalition has dubbed their parental notification system, “The Lookout,” and says it will inform parents that some of the places they will likely shop this Black Friday and beyond are part of the HRC’s network of corporate backers. This includes companies like Disney, Target, Google, and Amazon, none of which responded to requests for comment.
“By spending money at these corporations that partner with Human Rights Campaign, parents and children may be unwittingly funding Human Rights Campaign’s mission to normalize transgender ideology for kids,” the American Parents Coalition warns.
The “Lookout” system will alert parents via text message about the HRC’s influence on their children’s lives, and which companies are part of supporting the effort.
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The group helps parents determine which companies are “promoting gender ideology through their funding of Human Rights Campaign,” and teaches parents how to check their favorite company’s score on the HRC Corporate Equality Index — the mechanism thought to be behind Bud Light’s disastrous decision to use Dylan Mulvaney, a man who identifies as a woman, as its public face.
Through the Corporate Equality Index and the Healthcare Equality Index, the HRC sways the practices of hospitals and corporations across the country by scoring these organizations based on how inclusive and pro-LGTBQ they are. To score well, hospitals and corporations must promote LGBTQ policies and engage publicly with the LGBTQ community through social media posts, programs, and events.
For hospitals, this might mean allowing patients or employees to use bathrooms or facilities that align with their gender identity, rather than their actual biological sex. It can also mean offering so-called gender-affirming care, the activist phrase for transgender surgeries, hormones, and puberty blockers, even for children.
As the American Parents Coalition campaign points out, the HRC also has a number of programs promoting gender ideology to children, including the “Welcoming Schools Program” that provides training, lesson plans, and resources to teachers and other educational professionals working with kids. It offers a list of “LGBTQ+ inclusive” books for elementary students, including a book about a little girl realizing she has “more-than-friend feelings” for her stepsister, a book about gay penguin dads, and others.
Another book encouraged by the program, for kids in pre-school to third grade, is the story of a girl, Penelope, who believes she is a boy. The book’s stated goal is to “help students understand what it means to be transgender using developmentally appropriate language for younger students.”
The idea behind the program is to create LGBTQ and gender-inclusive schools, the group emphasizes: “A key focus of our program is to provide comprehensive resources for educators to teach about transgender and non-binary people and to affirm all students’ identities across the gender spectrum,” the program states.
The HRC did not immediately respond to requests for comment for this story.