Conservative activist Robby Starbuck announced on Monday that retail giant Walmart was the next major business to abandon woke policies and practices under pressure and the threat of wider public exposure.
Starbuck, who has been systematically exposing major businesses that have implemented such practices, took to X and shared a video and a series of points he said he’d discussed with Walmart executives.
WATCH:
MASSIVE news: Walmart is ending their woke policies. I can now exclusively tell you what’s changing and how it happened.
Last week I told execs at @Walmart that I was doing a story on wokeness there. Instead we had productive conversations to find solutions.
Below are the… pic.twitter.com/BD02xJQ0X2
— Robby Starbuck (@robbystarbuck) November 25, 2024
“MASSIVE news: Walmart is ending their woke policies,” Starbuck announced. “I can now exclusively tell you what’s changing and how it happened. Last week I told execs at @Walmart that I was doing a story on wokeness there. Instead we had productive conversations to find solutions.”
“I have to give their executives major credit because this will send shockwaves throughout corporate America,” Starbuck continued, adding, “This is the biggest win yet for our movement to end wokeness in corporate America.”
He went on to say that the massive retailer had actually committed to implementing a number of changes that would root out wokeness that had permeated the company culture.
Among the changes he said Walmart had committed to were:
- Surveys: Walmart will no longer participate in the HRC’s woke Corporate Equality Index.
- Products: Monitor the Walmart marketplace to identify and remove inappropriate sexual and / or transgender products marketed to children.
- Funding of Grants: Review all funding of Pride, and other events, to avoid funding inappropriate sexualized content targeting kids.
- Equity: We will not extend the Racial Equity Center which was established in 2020 as a special five-year initiative.
- Supplier Diversity: We will evaluate supplier diversity programs and ensure they do not provide preferential treatment and benefits to suppliers based on diversity. We don’t have quotas and won’t going forward. Financing eligibility will no longer be predicated on providing certain demographic data.
- LatinX: Walmart will no longer use the term in official communications.
- Trainings: Walmart will discontinue racial equity training through the Racial Equity Institute.
- DEI: Walmart will discontinue the use of DEI as a term while ensuring a respectful and supportive environment. Our focus is on Belonging for ALL associates and customers.
“Remember, Walmart is the #1 employer in America with over 1.6 Million employees and they have a market cap of nearly $800B,” Starbuck concluded. “This won’t just have a massive effect for their employees who will have a neutral workplace without feeling that divisive issues are being injected but it will also extend to their many suppliers.”
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Starbuck noted that the effort to excise woke policies and practices had impacted companies worth more than $2 Trillion in total — and that having done so before Christmas opened the door for Americans to shop for the holidays without worrying about their money funding more woke policies.
“Companies like Amazon and Target should be very nervous that their top competitor dropped woke policies first,” he said. “I think Target specifically will suffer serious sales problems as a result and Walmart will benefit.”