Unilever, one of the wokest corporations in the world, apparently isn’t woke enough for Ben & Jerry’s. The ice cream giant is accusing Unilever of censoring pro-Palestinian public statements, a claim that Unilever denies.
Ben & Jerry’s has long been a company that has pushed far-Left and anti-Israel causes. According to the lawsuit, Unilever is pushing back after Ben & Jerry’s supported the anti-Israel protests on American college campuses, which have called for the U.S. to end its military aid to Israel.
The Associated Press reported earlier this month that the lawsuit accuses Unilever of “threatening to dismantle the company’s independent board, sue board members, intimidate personnel and censor the company ‘from publicly voicing support for peace and refugee rights.’”
Unilever and Ben & Jerry’s have been at each other’s throats over the past few years. In 2021, Ben & Jerry’s targeted Israel in a boycott, which led to some investors divesting Unilever shares, and then, Ben & Jerry’s sued Unilever for selling its business to a licensee in Israel. That lawsuit was settled in 2022.
The new allegations suggest that Unilever is worried about Ben & Jerry’s jumping off the deep end and into some extreme leftist causes. That says a lot. In case you forgot: Unilever is the leftist company that brings you Dove — the wokest wash around — and Axe, which is now trying to encourage men to forgo macho stereotypes and take on a more progressive version of masculinity instead. The London-based corporation also supports “Pride events across the UK and Ireland [and] partner with LGBTQI+ charities.”
While these corporations continue to play woke games, Americans just want to buy quality products from companies that don’t put leftism in their faces. And thankfully, they can.
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Unilever has proven to be one of the wokest corporations in the world, and it’s coming back to bite it. People don’t want their personal care products to align with the Left, and at Jeremy’s, we’ll never bow down to the woke mob.